Let Me Sell You This Car
Nobody wakes up in the morning wanting to buy a car. Before you disagree, think about it. You're not paying the dealer for some metal and leather, you're paying to dealer because he owns something that can make your life better. And he wants you to have it--badly.
I hurt my knee today. Before the injury, I didn't want or need ice. After, it's really all I wanted. Not because ice is the coolest thing ever (no pun intended) but because ice suddenly had huge value to me.
People don't buy "stuff" they buy value. When I write every day, I'm not trying to bore you to tears with text. I just want to share an idea that might make your day a little better. That's it. Not a life-altering mind explosion. I want people to go, "huh?" That's all.