The Best You Can Be
Every once and a while, I see a startup company trying to emulate another. They say things like "we will be like this company, but better". Yet, I feel that in business it is also important to own your own style.
Differentiation is a key factor for success, yet many companies try to copy the style of others. When this happens, I'm reminded of an amazing scene in "Cool Runnings" when Sanka tells Derice the best he can be is Jamaican.
The best your company can be is not Facebook, or Twitter, it is your company. You have your own style. Why not embrace it?