Verbing is Winning
"You sure you don't mind missing the game?"
"No, it's alright, I TiVo'd it."
"No problem, I'll do it after I finish Hoovering my room."
No special dictionary is needed to understand the conversation above. This is what happens when a company's name becomes so synonymous with a product or service that the two can be used interchangeably. Not only is this completely free marketing, but it's incredibly powerful. Think about how often you use a company's name as a verb, and how weird it would have sounded using the word before the company existed. People would have just stared at you blankly. But they don't.
So Shakespeare, what's in a name? Google it.