NOWNESS is a video channel showcasing contemporary culture through film. Every day they premiere a new video that gets under the skin of the most influential names across art & design, fashion & beauty, music, culture and food & travel.
Launched in 2010, the channel is home to filmmakers and filmmaking, creating digital experiences in collaboration with exceptional artists, brands and cultural institutions. We've gone on a pilgrimage to meet Karl Lagerfeld, strapped LED lights to a snowboarder, taken a 90s nostalgia trip with Chloë Sevigny, sipped champagne with David Lynch, gone home with Jean Pigozzi and danced with Jamie xx. The new mobile-optimized NOWNESS also continues its commitment to discovering, crafting and showcasing the industry's brightest young talent.
Since it started, NOWNESS has become a global channel, with the launch of a Chinese-language site in 2012 and the addition of video subtitles available in nine languages including English, Chinese, French, German, Spanish, Italian, Japanese, Portuguese, and Russian (just turn on CC in our player).